Sara Laurent, PhD – Medium

Sara Laurent, PhD

Why the metaverse will not replace travel?

Of course the metaverse is not a solution to reduce travel! From a marketing perspective, see the limits and why people won’t stop flying.

Jun 17, 2022

A hand holding a photo of an old canal, in front of the canal

Jun 17, 2022

Published in
Bootcamp

When and why to create a “smooth” or a “sticky” journey for users ?

Why people do what they do ? Because it’s easy or (and?) because it’s valuable ? Let’s compare UX on Trainline and Hopper app.

May 6, 2022

Quote from Lao Tzu

May 6, 2022

Back to school : How Edtech startups reinvent user learning experience ?

It’s back to school time ! Let’s focus on Edtech UX to understand how and why users are motivated to learn. A psychology perspective…

Sep 2, 2021

Back to school : How Edtech startups reinvent user learning experience ?

Sep 2, 2021

Published in
CodeX

Robots were supposed to take our jobs but…

In her article “Robots were supposed to take our jobs. Instead their making them worse” for Vox, Emily Stewart gives different examples on…

Jul 9, 2021

Movie “I am Mother” picture between the human Daughter and the robot Mother

Jul 9, 2021

“Hello human…” : thinking about communication with autonomous vehicles

More or less autonomous, vehicles like cars or pick-up and delivery robots must communicate with a complex urban environment.

Jun 25, 2021

“Hello human…” : thinking about communication with autonomous vehicles

Jun 25, 2021

Are we addicted to technology?

The word “addiction” to technology is strong and not really relevant, in this article discover why and how we overuse technology.

Jun 11, 2021

Are we addicted to technology?

Jun 11, 2021

Published in
UX Collective

👋 Clubhouse : a new social media experience (to design)

Clubhouse business success is huge, but its user experience still in progress… Let’s discuss how to improve Clubhouse UX !

Jun 4, 2021

Clubhouse app on iOS

Jun 4, 2021

Digital revolution: how to design a game experience? — Part 2

In this article, 5 steps to design a game experience from a synthesis scientific literature review on gamification.

May 28, 2021

Photo of a designer drawing schemes

May 28, 2021

Digital revolution : you’re in the game ! — Part 1

How gaming is shaping psychological and societal issues nowadays? Theories behing gamification mechanisms and their implications.

May 21, 2021

Digital revolution : you’re in the game ! — Part 1

May 21, 2021

Published in
UX Collective

Netflix vs. decision fatigue: How to solve the paradox of choice

The more you have choices, the more you struggle to choose. That is the paradox of choice which creates decision fatigue for Netflix users…

May 15, 2021

A screenshot from Netflix new shuffle feature : “Play Something”

May 15, 2021

Sara Laurent, PhD

Sara Laurent, PhD

Passionate about consumer psychology: Smart City, MaaS, AI, Video Games, Robot… I discuss digital issues from a social sciences perspective.

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