Published in Bootcamp·May 6When and why to create a “smooth” or a “sticky” journey for users?Why people do what they do ? Because it’s easy or (and?) because it’s valuable ? Let’s focus on experiences of mobility : you can commute and go to work everyday, or you can travel to go on holiday. Are you waiting the same experience from these two different objectives…User Experience3 min read
Sep 2, 2021Back to school : How Edtech startups reinvent user learning experience ?Holidays are over, it’s back to school time ! Or back to work with new career opportunities. With the arrival of edtech several years ago, it has never been easier to learn and train. In this article, we don’t study Edtech solutions as a simple list of tools, but rather…Edtech6 min read
Published in CodeX·Jul 9, 2021Robots were supposed to take our jobs but…In her article “Robots were supposed to take our jobs. Instead their making them worse” for Vox, Emily Stewart gives different examples on how workers struggle to work with robots. Over-monitoring, less improvisation and creativity : Can we have a meaningful work with robots in the workplace ? Robots in the shopping experience Indeed, today…Robots4 min read
Jun 25, 2021“Hello human…” : thinking about communication with autonomous vehiclesRobots are expected to make more data-informed decisions than humans who may be influenced by their cognitive biases. Yet, there are many barriers to robot acceptance in all sectors. From personal cars to delivery vehicles, in the automotive sector, the development of autonomous vehicles raises many fears. The fear linked…Autonomous Cars5 min read
Jun 11, 2021Are we addicted to technology?“I check my Instagram account every hour — I put the GPS “just in case” before leaving, even for a route I know — My son plays video games during hours, is it dangerous?” Have you already heard those sentences? If yes, you probably heard also about “addiction” to technology…Psychology5 min read
Published in UX Collective·Updated Jun 4, 2021Hello, Clubhouse — a UX analysisHave you ever heard about Clubhouse? The first time I heard about this app was last May 2020, with this article from Wired “What is Clubhouse, and Why Does Silicon Valley Care?”. Clubhouse is the first social media app only based on audio chat (available on iOS and Android now)…Clubhouse8 min read
May 28, 2021Digital revolution: how to design a game experience? — Part 2After a more conceptual Part 1 (Digital revolution: you’re in the game), this article — Part 2 focuses more on concrete actionable mechanisms to design a game experience. As a reminder, gamification is defined as “the addition of playful elements at different stages of the design of an activity in…Gamification6 min read
May 21, 2021Digital revolution : you’re in the game ! — Part 1In their book “The game: a digital turning point”, Baricco and Botsford (2020) come back on the origins of our digital era. From ARPANET to the iPhone, and the emergence of social media, authors tell the story of the digital revolution as a technological revolution but also a mental revolution…Gamification9 min read
Published in UX Collective·Updated May 15, 2021Netflix vs. decision fatigue: How to solve the paradox of choiceThe more you have choices, the more you struggle to choose. That is the paradox of choice which creates decision fatigue for Netflix users. To fight against this phenomenon, Netflix announced a new shuffle feature to facilitate the decision: “Play Something” to launch automatically something to watch. Recommendations are still…Netflix7 min read
May 6, 2021NFT : Is this digital asset really mine?Do you remember “Disaster Girl” meme? On the picture, first published in 2005, a little girl is smiling in the foreground while a house is burning behind her. The original photo has been sold for $473,000 to Ben Lashes, a NFT entrepreneur. The seller: Zoë, the little girl on the…Nft5 min read