Sara Laurent, PhD – Medium

Sara Laurent, PhD

Sara Laurent, PhD

Why the metaverse will not replace travel?

Of course the metaverse is not a solution to reduce travel! From a marketing perspective, see the limits and why people won’t stop flying.

4 min readJun 17, 2022

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A hand holding a photo of an old canal, in front of the canal

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Sara Laurent, PhD
in
Bootcamp

When and why to create a “smooth” or a “sticky” journey for users ?

Why people do what they do ? Because it’s easy or (and?) because it’s valuable ? Let’s compare UX on Trainline and Hopper app.

3 min readMay 6, 2022

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Quote from Lao Tzu

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Sara Laurent, PhD

Back to school : How Edtech startups reinvent user learning experience ?

It’s back to school time ! Let’s focus on Edtech UX to understand how and why users are motivated to learn. A psychology perspective…

6 min readSep 2, 2021

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Back to school : How Edtech startups reinvent user learning experience ?

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Sara Laurent, PhD
in
CodeX

Robots were supposed to take our jobs but…

In her article “Robots were supposed to take our jobs. Instead their making them worse” for Vox, Emily Stewart gives different examples on…

4 min readJul 9, 2021

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Movie “I am Mother” picture between the human Daughter and the robot Mother

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Sara Laurent, PhD

“Hello human…” : thinking about communication with autonomous vehicles

More or less autonomous, vehicles like cars or pick-up and delivery robots must communicate with a complex urban environment.

5 min readJun 25, 2021

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“Hello human…” : thinking about communication with autonomous vehicles

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Sara Laurent, PhD

Are we addicted to technology?

The word “addiction” to technology is strong and not really relevant, in this article discover why and how we overuse technology.

5 min readJun 11, 2021

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Are we addicted to technology?

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Sara Laurent, PhD
in
UX Collective

👋 Clubhouse : a new social media experience (to design)

Clubhouse business success is huge, but its user experience still in progress… Let’s discuss how to improve Clubhouse UX !

8 min readJun 4, 2021

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Clubhouse app on iOS

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Sara Laurent, PhD

Digital revolution: how to design a game experience? — Part 2

In this article, 5 steps to design a game experience from a synthesis scientific literature review on gamification.

6 min readMay 28, 2021

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Photo of a designer drawing schemes

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Sara Laurent, PhD

Digital revolution : you’re in the game ! — Part 1

How gaming is shaping psychological and societal issues nowadays? Theories behing gamification mechanisms and their implications.

9 min readMay 21, 2021

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Digital revolution : you’re in the game ! — Part 1

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Sara Laurent, PhD
in
UX Collective

Netflix vs. decision fatigue: How to solve the paradox of choice

The more you have choices, the more you struggle to choose. That is the paradox of choice which creates decision fatigue for Netflix users…

7 min readMay 15, 2021

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A screenshot from Netflix new shuffle feature : “Play Something”

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Sara Laurent, PhD

Sara Laurent, PhD

Passionate about consumer psychology: Smart City, MaaS, AI, Video Games, Robot… I discuss digital issues from a social sciences perspective.

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